Adults

This is an audience page, not a ministry page. The intention of this page is to increase the desire of this audience by speaking to this audience directly. Have them say "I want to be a part of that". Then we decrease labor -- tell this audience every opportunity your organization has that they can interact with. They should leave this page knowing how all products, ministries, and major programs apply to them specifically. Don't rely on them to search your entire site for the content, because most often, they will not. If a ministry on this page serves another audience, make sure to mention on that page how it applies to them. (Ie Moms day out should be featured on a Childrens page and an Adult page no matter what ministry department runs the program.). Users don't care how you're organized, they care about seeing what applies to them. 

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